Creative Lead | Brand Strategy and Growth
Translating mission into cohesive brand systems that drive clarity, connection, and measurable growth.
With experience across nonprofit, startup, hospitality, and consumer brands, I specialize in turning complex narratives into cohesive creative ecosystems that perform across paid, owned, and experiential channels.
I am…
A creative and marketing leader who bridges vision and execution.
My background spans nonprofit leadership, startup brand development, hospitality marketing, and multi-client agency strategy. I’ve led creative direction across paid media, ecommerce, storytelling campaigns, and community-driven initiatives — balancing performance goals with strong brand integrity.
I’m especially drawn to mission-driven and experience-based brands that need clarity, cohesion, and growth.
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Changing Tides
Building foundational brand, storytelling, and communication systems to support nonprofit growth, partnerships, and mission-driven impact.
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Untamed O'ahu
An environmental storytelling series exploring women’s empowerment, creative identity, and the relationship between the human body and nature.
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Lyme Life
A mission-driven platform translating complex environmental health topics into clear educational storytelling and self-advocacy tools.
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Signal Interactive
High-volume creative direction and performance marketing strategy across multiple client accounts, balancing conversion goals with brand consistency.
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Mahalo Surf Club
Experience-driven brand storytelling and digital strategy designed to grow bookings while preserving the cultural authenticity of Costa Rica’s surf community.
My Approach
I focus on building creative systems that connect narrative clarity, cultural resonance, and growth strategy.
My work begins with understanding audience identity, organizational mission, and behavioral insight, then translating those into scalable brand and communication frameworks that can operate across channels and over time.
Clarify Narrative —> Align Visual Identity —> Integrate Paid + Owned —> Build Conversion Path —> Iterate with Data