Creative Strategy & Marketing Systems Leader
Building brand, content, and campaign systems that drive growth.
I’m a director-level creative strategy and marketing leader based in California, with several years spent living in Costa Rica shaping how I approach brand building, storytelling, and human connection. My work sits at the intersection of creative direction, business strategy, and problem solving—building the infrastructure behind brands so storytelling is not only compelling, but scalable, consistent, and tied to business outcomes.
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I’m especially drawn to brands rooted in nature, community, transformation, and lived experience. Across nonprofit, startup, agency, hospitality, and consumer brands, I develop the frameworks, campaigns, and creative systems that drive growth while maintaining authenticity and connection. Whether translating complex ideas into stories people can connect with or creating the strategy behind a brand’s next stage of growth, I bring a human-centered, design thinking approach grounded in both creativity and business impact.
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I am currently seeking remote-first director-level opportunities.
01 PORTFOLIO
MY LATEST WORK. SEE MORE >
02 EXPERIENCE
2025 - Preent
Changing Tides Foundation
Associate Director
Expanded surf programming and launched skate program, launched new educational initiatives, and secured school and corporate partnerships, creating scalable, high-impact offerings.
2024 - Present
Lyme Life
Founder
Developed wellness and environmental health campaigns, creating content and programs that educate, engage, and support community action.
2023 - 2025
Signal Interactive
Social Media Manager
Managed paid media for 20+ accounts, optimizing campaigns across Instagram, Facebook, and LinkedIn to drive measurable growth and ROI.
2021 - 2024
Mahalo Surf Club
Experience Designer
Built the brand’s digital presence, including website, social media, and paid ads, driving bookings and positioning the company as a leader in the surf tourism market.
2021 - 2022
Faster Future
Business Development
Developed corporate growth strategies, marketing systems, and lead generation frameworks, helping a startup consulting firm expand into new industries and secure its first Fortune 500 client.
03 PROFESSIONAL
Core Leadership Strengths
Strategic Thinking
95%
Strategic Thinking
90%
Creative Execution
Team & Partner Leadership
85%
80%
Growth & Performance
Brand Storytelling
80%
90%
MY APPROACH
I focus on building creative systems that connect narrative clarity, cultural resonance, and growth strategy.
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My work begins with understanding audience identity, organizational mission, and behavioral insight, then translating those into scalable brand and communication frameworks that can operate across channels and over time.
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Clarify Narrative —> Align Visual Identity —> Integrate Paid + Owned —> Build Conversion Path —> Iterate with Data
CONTACT
I build creative systems for growth—combining strategy, storytelling, and design to help brands scale with clarity and purpose. I’m drawn to mission-driven companies that value nature, sustainability, and leading with heart.
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I offer creative strategy and leadership for organizations looking to strengthen their brand, connect with the right audience, and create work that leaves a lasting impact. If you’re building something meaningful, I’d love to help bring it to life.
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