About My Work

My work sits at the intersection of creative direction and business strategy.

Across nonprofit, startup, and hospitality environments, I’ve helped organizations clarify who they are, how they tell their story, and how that story translates into real growth. I focus on building the systems behind the brand — positioning, creative direction, digital strategy, and the operational structure that allows storytelling to scale.

A lot of my work involves translating complex ideas into something people can actually connect with. That might mean turning a health education topic into accessible storytelling, shaping how a nonprofit communicates its impact, or helping a travel brand capture the feeling of place and community.

Along the way I’ve managed creative teams and contract designers, overseen paid media strategy across multiple channels, built brand ecosystems from early-stage concept through execution, and mapped customer journeys that support both storytelling and measurable growth.

I’m especially drawn to brands rooted in community, lived experience, and transformation — the kind of work where storytelling isn’t just marketing, but a reflection of what people genuinely care about.