High-Volume Creative Execution at Scale
Role
Managed 11+ client accounts
Led paid media strategy
Oversaw contract designers
Directed creative across Meta platformsLed performance-driven creative strategy across a diverse portfolio of growth-focused brands, balancing speed, structure, and brand integrity.
Scope
Developed creative concepts and campaign directions for multiple client accounts, collaborating directly with clients when approvals were needed. I managed budgets across campaigns while overseeing high-volume content production and performance-based iteration. Working closely with contract designers, I provided creative direction and feedback to maintain consistency and efficiency across a diverse portfolio of client campaigns.
Strategic Value
Bridged performance marketing and brand consistency by optimizing internal content systems and workflows—ensuring creative not only converted, but remained aligned with each client’s positioning, messaging, and growth goals.
