Positioning an Educational Brand in a Complex Health Space

Founder & Creative lead
Brand Strategy & narrative architecture
educational content ecosystem design
Digital product development & launch strategy

Role

Lyme Life is a mission-driven brand translating complex environmental health and chronic illness topics into clear educational storytelling and practical self-advocacy tools.

Brand Architecture
Developed the core positioning, voice, and narrative framework for Lyme Life, establishing a brand that balances scientific education with compassionate storytelling.

Educational Content Systems
Built a scalable content strategy designed to translate complex medical topics—including mold exposure, nervous system dysregulation, and co-infections—into accessible digital education formats.

Narrative-Led Product Development
Designed and launched a guided health program that functions as both an educational tool and a self-awareness framework, helping users track symptoms, identify triggers, and observe emotional and physical health patterns over time.

Audience-Centered Storytelling
Developed content designed to reflect the emotional experience of chronic illness while maintaining credibility and clarity around health education topics.

Strategy & Contribution

Outcome

  • Established a clear brand narrative within a highly fragmented health information landscape

  • Created a structured educational platform translating complex health topics into accessible content

  • Developed tools that support self-advocacy and health pattern awareness for individuals navigating chronic illness

  • Built early community engagement around storytelling and education in the environmental health space